How Local SEO Helps Small Businesses

Last Updated: August 11, 2023 | by Paul Harstrom

Are you one of those business owners with a fantastic product or service? You’ve poured your heart and soul into building your brand, but you’re struggling to reach your target audience. It’s like hosting a grand opening for your store but having no one attend.

But what if you implement a robust SEO strategy tailored to your local area? Suddenly, it’s as if you’ve hung up giant neon signs directing customers straight to your doorstep. Your business starts appearing at the top of search results, attracting eager customers actively looking for what you have to offer.

Local SEO acts as a beacon, guiding potential customers to your doorstep. It ensures that your business appears prominently in local search results when people actively seek products or services like yours. 

By implementing effective local SEO strategies, your small business becomes highly visible and easily discoverable by your target audience.

While creating content, SEO strategy, or business framework, you just need to focus on one thing: keep your audience top of mind.

Paul Harstrom

That’s not all. As a small business owner, your role is to position your brand as the guide to help your potential customers overcome their challenges. This is where the concept of the StoryBrand framework by Donald Miller comes in. 

“While creating content, SEO strategy, or business framework, you just need to focus on one thing: keep your audience top of mind.”

Keep reading until the end to know How Local SEO and Story Brand Framework Help Small Businesses Grow.

Why is Local SEO Better For Small Businesses Than SEO?

Local SEO is a technique for search engine optimization through which the visibility of the small business (or any size, for that matter) increases. A wide range of relevant search terms exist, but not all are shown.

WHY? When a searcher types a query, Google gives specific suggestions based on the searcher’s geographic location. But how is it different from SEO?

SEO is like a global pop star – it’s all about getting your website to the top of the search engine charts on a global level. But what about small businesses that are just entering this field?

You might not be aiming for world domination just yet – you just want to be the talk of the town.

That’s where local SEO comes in – it’s like having a loyal fan base in your backyard. With local SEO, you’re targeting the people in your area, searching for products or services you offer.

So, if you’re a pizza joint in Brooklyn, you want people in Brooklyn to find you first, not people in Timbuktu. And that’s the critical difference.

SEO is like playing the field, while local SEO is like playing the home game.


Secret Ingredient For Local SEO Success!

Local SEO is an excellent technique to increase your sales, leads, and business visibility. But you miss out on much potential if you are not adding this spice.

It is StoryBrand Framework!

StoryBrand Framework

At its core, the StoryBrand framework recognizes that customers are the heroes of their stories, seeking solutions to their problems. Through local SEO and the StoryBrand framework, your Small Business stands out amidst the noise, capturing attention and driving growth.

In Donald Miller’s book, Marketing Made Simple, he explains how you can send a clear message to your customers by using the StoryBrand Framework.

If you are an entrepreneur or business owner, you might already know about this. But to explain it in simple terms: StoryBrand Framework is a business marketing strategy that incorporates emotion and psychology.

It engages with customers on a deeper level so they feel a strong connection with your brand. The result is;

  • Loyal customers
  • Increased sales
  • Business success

And the list of its benefits goes on and on and we will discuss it later as well.

Local SEO Profits

Your customers don’t need another run-of-the-mill brand trying to sell them something. They need a SUPERHERO to guide them through the challenges they face. So put on your cape & embody the StoryBrand framework to become their champion!


Pair local SEO with the StoryBrand framework; you’ve got a winning combination that tells your unique story and sets you apart from the boring, generic, and cookie-cutter chains.

So, if you want to stand out in the online crowd and attract customers like a magnet, it’s time to up your local SEO game and give your brand the story it deserves. Your StoryBrand will attract raving fans for customers to help you increase impact and profitability.

How To Local SEO Step-By-Step Guide

According to research, almost 46% of Google searches are of local search intent. It shows how important local SEO is for your business. You should know that local SEO, google gives recommendations to prospective customers based on three things;

  1. Proximity
  2. Relevance
  3. Prominence

But how can you implement this SEO tool for your business? Here is a short step-by-step guide that will help you improve your visibility in local searches.

Step 1: Your Profile is a Gateway; Optimize It!

Setting up your Google My Business is the first step towards making a strong local SEO presentation. There are different platforms on which you can feed your information. Two of them are;

  • Google Map
  • Google Search

You are increasing your search presence by making a Google My Business profile. You can quickly update your profile and inform your target audience about it.

Step 2: Avoid Playing Hide-and-Seek with Your Customers & Add Right Citations

Your local citations should be accurate and consistent on all the platforms. Suppose you are running a coffee shop. Your customer searched for your business address on Google to have a coffee. But the address and business hours were incorrect. The coffee lover ended up going to a different coffee shop down the street.

Local SEO for Coffee Shop

The moral of the story? Accurate citations in your Google My Business profile can mean the difference between gaining a customer and losing one. These citations include;

  • Business name
  • Physical address
  • Phone number

Step 3: Don’t Be a Hidden Gem – Put Your Business on the Map with Local Business Directories

It is a crucial step in which you list your business on popular search engines. Some of the highly recommended major search engines by expert marketers are;

  • Yelp
  • Bing
  • Google My Business

Business listings also help search engines identify that your business is legitimate. Thus it pushes it more on top of the search engine ranking.

Step 4: Responding To All Customer Reviews Is A Must

Bad reviews can be disheartening, especially for small business owners. However, you must show customers that even if you are a small business, you are willing to improve and open to constructive criticism. Reply to all the online reviews, whether they are;

  • Positive reviews
  • Negative reviews

It sends a positive signal that you care about customers and is good for increasing the local search ranking.

Step 5: Adding Local Flavor to Your Website Can Give SEO Boost

You should add hyperlocal and relevant content that is super specific to your audience. But what does that mean? It means;

  • Adding local relevant keywords 
  • Making your website content local search-friendly
  • Add value to the target audience

You can also use link-building strategies, blog posts, guest posts, and social media platforms to enhance your search performance. It can be a massive game-changer for your business. So anyone searching for your business, such as “coaches near me,” your profile will appear.

Benefits Of Local SEO for Small Businesses

There are plenty of key benefits of local SEO strategies. Some of them are listed below.

1. Increased Local Visibility

Local SEO helps your business appear in the top search results when potential customers in your area search for products or services you offer.

This increased visibility maximizes your chances of being found by local customers actively looking for what you provide.

2. Targeted Traffic and Relevant Leads

Local SEO enables you to target specific geographic areas and reach customers more likely to convert into leads and customers.

By focusing on local keywords and optimizing your online presence for local searches, you attract highly relevant traffic to your website or physical store.

3. Improved Brand Awareness and Credibility: 

Your business consistently appearing in local search results builds brand awareness and credibility.

Being visible in local searches enhances trust among potential customers, who perceive your business as a local and reputable option within their community.

4. Higher Conversion Rates: 

Local SEO drives qualified leads to your business, resulting in higher conversion rates. Local customers who find your business through targeted local searches are more likely to purchase or engage with your services.

By delivering the correct information at the right time to local customers, you increase the likelihood of converting them into loyal customers.

5. Enhanced Customer Engagement and Loyalty: 

Local SEO strategies often involve engaging customers through online reviews, social media interactions, and personalized local content.

This engagement fosters a sense of community, builds customer loyalty, and encourages positive word-of-mouth referrals within the local area.

6. Cost-Effective Marketing: 

Local SEO is a cost-effective marketing strategy compared to traditional forms of advertising. It allows small businesses to target their local audience without incurring significant expenses associated with widespread marketing campaigns.

By optimizing online resources, focusing on local keywords, and leveraging online directories, you can achieve effective results within your budget.

7. Competitive Advantage: 

Implementing strong local SEO strategies provides a competitive edge, especially for small businesses competing against larger corporations.

By optimizing your online presence for local searches, you can level the playing field and stand out in the local market, attracting customers specifically looking for local, personalized experiences.

Local SEO for Small Businesses

What Is The Importance Of Local SEO and StoryBrand Framework?

StoryBrand is like the GPS of marketing. It is a critical factor that helps you navigate your message and connect with your audience in a way that makes sense to them. 

And local SEO makes your small business stand out in your neighborhood. These unique approaches have the strength to skyrocket any business.

Local SEO is Outside the Box

So, when you combine StoryBrand and local SEO, you have a dynamic duo for business success. You have a clear message that resonates with your ideal, happy customers and is visible to those actively looking for what you offer.

It’s like having a GPS that tells you where to go and ensures everyone knows where you are.

Don’t let your business get lost in the sea of competitors. The StoryBrand framework and local SEO are like a lighthouse, guiding your customers to your doorstep and helping you shine online.

Paul Harstrom

Conclusion of How Local SEO Helps Small Businesses Grow

Implementing local SEO and the StoryBrand framework can do wonders to grow your small business because it’s not enough to have a good story about your brand. You have to find a way to ensure your message reaches your audience.

With these strategies, you can transform your small business into the organization God has given you the calling to lead. 

Are you looking for more tips and tricks? Click here to read 11 LinkedIn Marketing Strategies To Grow Your Business.

How LEAD Diligently Can Help You

Lead Diligently offers expert-led leadership development programs to help you build business executive skills & advance profitable enterprises.

We are on a mission to help our clients gain the clarity they need to wholly pursue their God-given purpose and grow profitable enterprises.

Is local SEO effective?

Local SEO and StoryBrand Framework

Local SEO is highly effective for businesses targeting a specific geographical area.

It improves visibility in local search results, increases brand credibility, and drives relevant traffic to your business, ultimately resulting in higher conversion rates and business growth.

Do I need a website for local SEO?

While having a website is not mandatory for local SEO, it significantly enhances your online presence. A website provides a central hub to showcase your products or services, share valuable content, and engage with customers.

Local SEO also allows you to optimize your website for local keywords and target a more comprehensive range of potential customers.

How does local SEO increase profit?

Profit for Local SEO helps Small Businesses

Local SEO helps increase profit by attracting targeted local traffic to your business. By optimizing your online presence for local searches, you reach customers actively searching for products or services in your area.

This leads to higher conversion rates and increased sales, contributing to profit growth.

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