Lead Generation Using LinkedIn – Guide for 2023

Last Updated: October 14, 2023 | by Paul Harstrom

LinkedIn is an incredibly powerful platform when it comes to lead generation. It has all the features necessary for successful lead generation campaigns such as targeting capabilities, analytics & reporting tools, and integrations with other popular social media platforms. In this article we will discuss lead generation using LinkedIn.

Now more than ever, businesses of all sizes need to understand how powerful Linkedin can be when used correctly. With over 930 million users worldwide on Linkedin makes it an invaluable tool for companies seeking new customers and sales opportunities.

After all who wouldn’t want access to such vast pools of potential clients at their fingertips? But how do you know where to begin?

Lead generation using LinkedIn may sound easy, but it requires careful planning and execution. If you don’t know how to use it to grow your revenue, let me help you.

In this article, I’m going to share why LinkedIn is one of the best platforms for finding quality leads for better engagement. So let’s dive right into it!

Why Perform Lead Generation Using LinkedIn?

Lead Generation Using Linkedin
source: mailmodo

When it comes to generating leads for your business, LinkedIn is an amazing platform to use. The following three main factors make it stand out among the rest.

  • You can access a wealth of professional data on the site. This allows you to target your messaging to a specific audience by industry or job title.
  • The business context provided by LinkedIn means that you can tailor your approach in a way that feels authentic and relevant to potential customers.
  • The news feed products offered by LinkedIn provide a great way to stay top of mind with your target audience. Whether it’s sponsored content or personalized ads, LinkedIn can help you reach the people most likely to be interested in your products or services.

The other social media platforms do not offer such data-driven solutions as LinkedIn. Which makes it the ideal platform for targeting the right people with your product or services. And one more thing is that B2B marketers choose LinkedIn over other social media platform.

B2B Marketers Choose Linkedin Over Other Platforms
Lead Generation Using LinkedIn – Guide for 2023 9

By using LinkedIn to generate leads, you can increase your chances of finding qualified prospects who are genuinely interested in your product or service. It’s same as local SEO. Now let’s see how to use LinkedIn to generate leads.

Follow These Strategies To Get More Leads

If you are a business looking to get more followers or customers, use the best practices to get the most out of your efforts. Here are some strategies that can help you with lead generation using LinkedIn:

Optimize Your LinkedIn Company Page

A company page is where potential customers can learn more about your business and find the necessary information. It’s important to optimize your profile with relevant keywords, informative content, and a great design.

Because if they don’t understand what you do or don’t find the information they are looking for, chances are they won’t convert into a lead.

Use Custom Buttons

Use Custom Buttons On Linkedin
Lead Generation Using LinkedIn – Guide for 2023 10

The goal of every business is different. Some want to book appointments, and others want users to sign up for their newsletter.

LinkedIn made it easy to create custom call-to-action buttons that redirect users to your desired page. Because when it comes to lead generation, a perfect CTA really makes a difference.

Use Targeting Filters

Use Linkedin Targeting Filters
Lead Generation Using LinkedIn – Guide for 2023 11

When we search for someone (person or company) a social platform always provides a few filters for the user to make the search more precise so that you can get what you are looking for.

But the LinkedIn filters have so many options and data that you can use to target and engage with the right people for your business. After the name it shows the title, job functions, interests, previous company and much more.

“There is one thing you should remember is that the more precise and clear research you do, the more relevant leads you will get”

Create Engaging Content

I’m sure you have heard of “Content Is King.” It’s true; as long as there are search engines, the content will be the main traffic source. LinkedIn is no different than other social media platforms. Create content that resonates with your target audience and share it regularly on the platform.

When writing content, LEAD Diligently strongly advises you to consider the StoryBrand Framework by author Donald Miller to accelerate results.

This will drive traffic to your website and help you increase engagement and followers. Who knows your followers might become potential leads in the near future. And don’t forget to use relevant hashtags because they are really important.

Use LinkedIn InMail Feature

Like other platforms, LinkedIn doesn’t restrict you from messaging anyone that appears in your searches. But they have an InMail feature that allows you to send messages directly to those whose profiles you’ve viewed.

It’s an amazing way to reach potential leads not currently within your network or followers. According to data, the InMail response rate is 3x that of traditional emails.

In-depth Analytics

When it comes to insights and analytics, Linkedin goes above and beyond. It provides you with in-depth analytical data which allows you to measure your lead generation campaigns like no other platform.

You can get insights on how many people viewed your profile, what posts they engaged with, who followed you or shared your content etc.

Access to such data makes it easier for businesses to optimize their strategies for maximum effectiveness.

To get such data you must have LinkedIn Sales Navigator or Premium Business. Both are premium but don’t worry. You can get the 30 days trial to see if it’s works for you to get the data you need.

Join Groups and Engage With Your Company Page

Most people don’t know this but Linkedin has a feature called Groups. It’s like other social media groups but with the added bonus of professional networking. Joining a few relevant groups can help you reach potential customers in your industry and build relationships with them.

And engaging with your company page is another great way to increase followers and engagement. When you reply to someone with your company page, it increases your page’s reach and drives more traffic to it.

Related: Future of Social Media Marketing

Ending Thoughts for Lead Generation Using LinkedIn

That’s it. I hope now you clearly understand how to perform Lead Generation Using LinkedIn. The key is to be consistent and stay in front of your target audience so they know you exist. If you do it right, the leads will come organically over time.

Because the social media algorithm sees if someone posts and engages with content regularly, they will start to trust you and recommend you to their peers. So, keep creating interesting content and engage with it regularly.

That’s the key to success of lead generation using LinkedIn.

How LEAD Diligently Can Help You

Lead Diligently offers expert-led leadership development programs to help you build business executive skills & advance profitable enterprises.

We are on a mission to help our clients gain the clarity they need to wholly pursue their God-given purpose and grow profitable enterprises.


How to do Lead Generation Using LinkedIn?

Optimize Your LinkedIn Company Page
Create Engaging Content
Join Groups and Engage With Your Company Page

Why use LinkedIn for Lead Generation?

You can access a wealth of professional data on the site. This allows you to target your messaging to a specific audience by industry or job title.

The business context provided by LinkedIn means that you can tailor your approach in a way that feels authentic and relevant to potential customers.

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