Future of Social Media Marketing and AI Trends

Last Updated: July 14, 2023 | by Paul Harstrom

Social media marketing is about to get a major facelift with the latest AI trends. I’m sure something like this must have happened to you. While scrolling through your Facebook feed, you see an ad for the latest smartphone model. You’ve been considering upgrading, so you click on the ad to learn more.

But before you can even finish reading the product description. You get a notification from the same brand on Instagram with a personalized message that says, “Hey, we noticed you were interested in our new phone. Here’s a special offer just for you!”

How did the brand know you were interested in their product? How did they know to reach out to you on a different platform?

The answer is the usage of AI in social media marketing.

The future of social media marketing is all about leveraging AI-powered insights better to understand customer behavior, preferences, and needs.

If you are a marketer or business owner who wants to stay ahead of the competition in the social media landscape, you should read this article until the end. I’ll share a specific technique and when combined with AI, it can easily 10x your ROI.

So let’s dive into it!

What is Artificial Intelligence In Social Media Marketing?

If you’re a social media marketer, you’ve likely heard the buzz about AI-powered marketing tools and their ability to revolutionize how we do things and social media marketing strategies.

AI is the future of social media marketing, and it’s not hard to see why. Think of it like having a personal assistant that analyzes data, finds patterns, and provides recommendations that are perfect for your business and audience. These tools can help marketers;

  • Understand their audience
  • Optimize their campaigns
  • Improve overall performance

And the best part? You don’t have to be a tech genius to use these tools.

According to research by Mordor Intelligence, the AI market is expected to grow, and by 2026, it will reach $3.7 billion.

Future of Social Media Marketing -
Future of Social Media Marketing and AI Trends 7

In other words, AI takes the guesswork out of social media marketing.

5 Ways You Can Use AI In Social Media Marketing

AI is becoming incredibly popular, and you will be surprised to know the wonders you can do with artificial intelligence. Here are five ways you can use AI for social media marketing.

1. Get Inside Your Customers’ Heads – Customer Intelligence

When promoting a product or service, what’s the first thing you must do? It’s understanding prospective customers and researching their backgrounds. You must know your target audience;

  • Pain point
  • Background
  • What they want

It can be a time-consuming process.

But with AI and machine learning, this process can help marketers. They can gather all the important data and build result-driven campaigns.

You can use tools like IBM Watson, Google Analytics, and Adobe Sensei.

2. Turn Your Social Media Into A Work of Art – Visual Content Creation

It’s not enough to post content on social media channels anymore. Your content should be visually appealing and connect with a wider audience. It includes images, videos, copy, script, content planning, blog posts, and much more.

But with AI, you can create high-quality images and persuasive copy and, in short, generate better-converting and high-quality content. Here are some visual content generation tools to improve user experience and your content strategy.

  • Content ideas & copy: chatGPT, Jarvis AI
  • Images: Canva, Midjourney
  • Video content: Vidyard, Lumen5

3. Effortlessly Manage Your Social Media – Automation

According to a report, most startups depend on social media for lead generation, sales, and brand awareness. It can be extremely difficult for marketers to be up-to-date with all the hottest trends.

The good news is that many AI tools exist for social media management. You can schedule your posts across all the platforms, increase creativity and influence your audience.

Some AI tools you can use for this purpose are Sprout Social, Loomly, and Later.

4. Stop Guessing and Start Seeing – AR

It is the most innovative approach to marketing your product. Many companies have even made virtual stores to give them a personalized experience.

If you’re shopping for furniture online, you can use augmented reality to see how a particular piece of furniture would look in your room. With the help of AR, you can even scale and adjust furniture to fit your space accurately.

Future of Social Media Marketing and AI Trends 8

5. Making Customer Service So Easy – AI-Powered Chatbots

You know what they say: time is money, & your customers want to save it. That’s why chatbots are the superheroes of customer service.

Think about it: if you’re a popular e-commerce brand, you might get hundreds of messages from potential customers every day. Most ask about shipping times, return policies, and more. But with a chatbot, customers get answers almost instantly.

For example, let’s say you run a pizza delivery service. Instead of telling customers how long their order will take, your chatbot could respond, “Your pizza is in the oven, and we’re drooling just thinking about it! It should be ready in 20 minutes or less.”

It takes us to an interesting strategy that Donald Miller has beautifully explained in his book. It is a StoryBrand framework.

Notice how the pizza delivery chatbot, an AI-powered tool has answered the customer. Experts train these chatbots to give mouth-watering descriptions to keep pizza lovers waiting eagerly for their delivery.

Your SMM Is Incomplete Without StoryBrand Framework

Do you ever wonder how some companies make a simple conversation interesting and engaging? It’s all thanks to the StoryBrand framework.

Social media is like a wild jungle full of noise and clutter. And to survive in this jungle, your business needs a clear and concise message. A message that can cut through the noise and connect with your audience.

That’s where the STORYBRAND FRAMEWORK comes in!

While reading Donald Miller’s book, I realized something important which is often ignored. To be the king of the social media jungle, you must use the StoryBrand framework. It helps you in crafting your message compellingly.

It’s like a map that guides you through the jungle of social media, showing you the way to your customer’s heart.

But how are they relevant? Let’s understand it better with this example.

Imagine you’re scrolling through your Instagram feed and seeing two posts from two different accounts.

  1. The first account is a local restaurant with a beautiful image of their signature dish and a caption that says, “Come try our delicious Italian cuisine tonight!”
  2. The second account is a restaurant that also serves Italian cuisine, but they have a post with a mouth-watering image of their signature dish, a captivating story of how the chef’s grandmother passed down the recipe through generations. The post ends with a CTA, inviting you to come and experience the story and the delicious food for yourself.
Future of Social Media Marketing  - Italian Food

Which one are you more likely to visit? Most likely, the second one is because it connected with you emotionally and made you feel like you’re not just eating at a restaurant but experiencing something special.

StoryBrand Framework is all about – creating a story that resonates with your audience and makes them want to take action.

Now do you understand the importance of the StoryBrand framework?

The first account simply lists the name and type of business. Still, the second account tells a compelling story that showcases the product and creates an emotional connection with the audience.

Remember a good story has the power to sell anything.

Next Level of Social Media Marketing: Big Brands Domination Secret Unveiled

Some big companies are using AI and StoryBrand Framework to connect with their audience and increase results from social media marketing efforts.

  • Nike: Nike uses AI and the StoryBrand framework to enhance their in-store experience. They have implemented an AR feature in their stores, which allows customers to design their sneakers. The feature uses AI to provide personalized recommendations based on consumer behavior and design choices.
  • Spotify: Spotify uses AI and the StoryBrand framework to provide a personalized music experience for each user. They use AI to analyze user data, such as listening habits and playlists, to make personalized product recommendations. They also use the StoryBrand framework in their marketing campaigns, telling stories that connect with their audience on an emotional level.
  • Sephora: The beauty retailer uses AI to create personalized customer recommendations. It is also based on their skin tone, skin type, and other factors. They also use the StoryBrand framework to create content that showcases their products and tells a story about how they can help their customers look and feel their best.

By understanding what their customers want and telling stories that speak to their needs, these companies create customer loyalty and establish themselves as leaders in their industry.

Future of Social Media Marketing: New AI Trends & StoryBrand Framework Leading the Way

Remember that people are tired of seeing the same old boring ads on your social media feeds. They want something that truly speaks to them.

With AI and StoryBrand Framework, you can stand out from the crowd.

AI is the future of marketing. But AI is just one part of the puzzle. StoryBrand Framework is the secret sauce that makes marketing messages stick.

StoryBrand Framework will make your messaging as memorable as your favorite childhood storybook.

Paul Harstrom

When you combine AI and the StoryBrand Framework, you have a powerful tool through which you can create an engaging experience for the user and improve your digital marketing strategy.

So, what does the future of social media marketing look like with AI and StoryBrand? It looks like ads that are more relevant, engaging, and personalized. It looks like brands that are more authentic, relatable, and trusted. It looks like a future where marketing isn’t just about selling a product and connecting with your audience.

Dr. Rob McKenna, Founder & CEO of WiLD Leaders

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