Culture Transformation that Accelerates Results

Last Updated: September 20, 2023 | by Paul Harstrom

One of the most crucial factors for a company to succeed in its growth strategies is a Positive Workplace Culture. In addition to the right talent a progressive culture is also important to accelerate fruitful results for the company.

This is because a positive workplace culture influences how employees think, behave, and work toward achieving the company’s goals.

The secret is producing a culture transformation with a culture shift.

Most companies allocate financial resources towards growth initiatives like global expansion, market research, hiring professionals, or acquiring assets. The ultimate goal of investing in these growth strategies is to generate a return on investment (ROI).

However, not all companies may achieve the desired outcomes. It requires a culture within the company that promotes high performance. 

Culture refers to the shared values, beliefs, behaviors, and attitudes that exist in a company. That is why changing organizational culture is quite a challenging task. It is like the “glue” that holds everything together and makes the company unique.

It is not necessary to completely change everything about the company’s culture. Instead, the goal of cultural transformation is to keep the current culture’s positive aspects while eliminating routines that prevent strategic change. This approach needs patience, perseverance, and a thorough knowledge of the levers influencing culture in the desired direction.

1.  Synergy Of Culture, Strategy, and Talent For Cultural Transformation:

For a new corporate strategy to be successfully implemented an optimal culture, strategy, and talent must all be in alignment. This alignment means ensuring that the way people think and behave in the organization, the organization’s goals and plans, and the employees’ skills and capabilities all work together effectively.

TransformationCulture 1

In order to attain this alignment, a company must recognize:

  • Intended culture
  • Current culture
  • Variations between the two
  • Potential accelerators or levers for culture transformation 
  • Expected challenges or resistance

Taking proactive measures to address an organization’s culture when undergoing strategic changes is crucial for maintaining optimal levels of productivity, engagement, and focus. This approach not only improves the company’s financial performance but also retains its most valuable resource: its top talent.

This alignment creates a positive workplace culture that values collaboration, innovation, and continuous learning. Hence productive employee performance and engagement increase the likelihood of achieving organizational success.

The Consultative Three-Step Process for Cultural Transformation:

The first step in change is defining the culture needed to support the plan. A consultation method in three steps is used in this process:


Using a data-driven diagnostic evaluation, executive interviews, focus groups, and on-site observations by qualified consultants, determine the organization’s present culture and identify the ideal culture. It is crucial to include both quantitative and qualitative information.


Find crucial areas where the desired and present cultures are out of sync, paying particular attention to elements that can help or impede the business plan. Describe the actions and attitudes that will influence cultural change most.


Bring the organization’s culture into line with its business and talent strategy by implementing targeted reforms. To successfully convey change, engage employees, create new competencies, cultivate leadership models, and develop and implement tailored programs.

Work Culture

1.  How To Create A Positive Workplace Culture:

Developing a positive work culture involves various factors that are important to employees. Research from the MIT Sloan School of Management and CultureX identified key elements that employees care about, including: 

  • Feeling respected
  • Having supportive leadership
  • Alignment of leaders’ actions with core values
  • Avoiding toxic work environments and unethical behavior
  • Offering benefits and perks
  • Providing opportunities for learning and development
  • Ensuring job security
  • Managing reorganizations effectively

The concept of “Culture Transformation that Accelerates Results” emphasizes the importance of creating a workplace culture that motivates employees to think and act with a higher purpose to achieve exceptional outcomes. Here are the key points:

A. Compelling Employees: 

Effective leadership is vital in designing a culture that compels employees to be results-oriented. This involves fostering a culture of continuous self-learning, growth, and a strong focus on serving customers. Chick-fil-A demonstrates an exemplary model of this approach.

B. Critical Thinking: 

Encouraging employees to think before taking action is essential. By promoting a culture that values thoughtful analysis and decision-making, organizations can ensure that activities are aligned with strategic goals and yield positive outcomes.

C. Active Engagement: 

Rather than being passive or complacent, employees are encouraged to take initiative and accountability for their actions. This proactive mindset drives productivity, innovation, and a sense of ownership among employees.

D. Higher Purpose: 

Leadership is crucial in developing strategic plans that leverage each employee’s talents and abilities. Employees are compelled to operate with integrity, leadership, accountability, and character by aligning these talents with the company’s profitability and overall mission.

E. Results Acceleration: 

The ultimate objective of this cultural transformation is to accelerate results. Recognizing that achieving results is a top priority for clients, organizations need to focus on delivering outcomes that align with their brand slogan and meet the needs of their clients.

According to research conducted by Deloitte, a significant majority of executives and employees recognize the importance of a distinct corporate culture for the success of a business.

Specifically, 94% of executives and 88% of employees view culture as critical. Moreover, the survey revealed that 76% of employees believe having a clearly defined business strategy contributes to creating a positive culture.

Positive attitudes and actions are essential for cultivating a positive workplace culture. When employees witness consistent alignment between the organization’s core values and activities, it strengthens their connection to the organization and promotes a sense of purpose and fulfillment in their work. 

Workplace Culture Core Values 1

Core values represent the commitments and principles that a company stands for, such as sustainability or social change. It is not enough to state these values in mission statements, brand stories, or marketing materials. Instead, demonstrate a genuine commitment to these values regularly.

2.  Cultivating a Creative Culture:

Building a creative culture within an organization can be a challenge for leaders. To understand what a creative culture looks like, we need to go beyond surface-level elements and delve into the dynamics of culture. Psychologist Edgar Schein’s model helps us understand organizational culture on three levels: 

  • Artifacts
  • Values
  • Assumptions

Artifacts are the visible elements of an organization, like office layouts and symbols. While they can be observed easily, they may not reveal the deeper aspects of culture. Imagine a company with a wall covered in colorful Post-it notes and whiteboards filled with brainstorming ideas. These visual artifacts may give the impression of a creative culture, but they are just one aspect. 

Espoused values are the declared values and norms of a company. They shape how members interact and represent the organization. These values are often communicated through public declarations and repeated phrases. For instance, Southwest Airlines emphasizes low-cost travel.

Shared basic assumptions are the underlying beliefs and behaviors deeply embedded in a culture. They are the essence of culture and shape how people think and act. Basic assumptions may not always align with espoused values or be visible in artifacts.

Paul Harstrom

In a healthcare organization, a shared basic assumption is that patient-centered care is paramount. This belief influences their creative culture and leads employees to go above and beyond to ensure the well-being and satisfaction of patients, even if it requires additional time and effort.

Understanding basic assumptions is crucial because they significantly impact an organization’s creativity. Creative organizations have assumptions that creativity is a process, conflict can lead to innovative thinking, constraints foster creativity, and teamwork should constantly evolve. 

Recognizing a creative culture goes beyond observing quirky artifacts. It requires understanding the deep-rooted basic assumptions that drive innovative thinking. Organizations can foster a truly creative culture by embracing these assumptions and aligning them with espoused values and artifacts.

WiLD Toolkit – Dr. Rob McKenna – Changing Culture With Your Mission

3.  Key Factors for Successful Culture Change:

To achieve successful cultural change within an organization, it is important to involve and engage all individuals, including those open to change and those resistant to change.

Following is the list of necessary actions or steps that need to be taken to bring everyone together and create a shared commitment toward the desired cultural transformation.

  • Senior team agreement
  • Modeling new behaviors
  • Defining new ways of working
  • Translate business strategy and culture framework
  • Evaluate the Traits and Drivers that align with the culture
  • Address talent gaps
  • Ensure that new hires are effectively integrated into the change

Through these factors analyses, organizations can foster alignment among leadership, upgrade essential organizational practices, refine their talent strategy, and build a strong team that embraces and drives the desired culture change.

Conclusion About Culture Transformation:

Cultural transformation plays a crucial role in accelerating business results. By aligning organizational culture, strategy, and talent, companies can create an environment where employees are compelled to think and act toward a higher purpose.

This involves fostering a creative culture, defining clear core values, and implementing actions that reflect those values. By doing so, organizations can enhance employee engagement and productivity and ultimately achieve their desired outcomes.

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We are on a mission to help our clients gain the clarity they need to wholly pursue their God-given purpose and grow profitable enterprises.


What is culture?

Culture refers to the shared values, beliefs, behaviors, and attitudes that exist in a company.

Why is workplace culture important?

One of the most crucial factors for a company to succeed in its growth strategies is a Positive Workplace Culture

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